Thailand Convention and Exhibition Bureau (TCEB), in collaboration with the Thai Exhibition Association (TEA) and ThailandIncentive and Convention Association (TICA), bid the right to organize the 16^thAFECA Annual General Meeting at Bangkok in 2021.

AFECA Annual General Meeting is a gathering of professionals in the exhibition and convention industries from all over Asia by The Asian Federation of Exhibition and Convention Associations or AFECA. The federation is established by associated organizations with more than 155 members from 19 countries across Asia.

TCEB has proposed the meeting concept of “ASIA UNITE” for the bidding, highlighting the unity of MICE industry leaders in Asia with common goals. They are to thrive amidst the global pandemic of COVID-19 and to establish the platform of knowledge for expanding businesses, especially exhibitions and conventions, successfully and sustainably through the annual meeting in Bangkok 2021 as the host city. 

Hosting AFECA AGM 2021 will be part of the MICE industry strategy for the next year. This plan focuses on international events bidding for proclaiming to the world about Thailand's potential in the MICE industry as the hub of the exhibition and convention industries in Asia through the host city, Bangkok. Also, the MICE industry plays a significant role in the economy by leading more investments, connecting business networks worldwide, distributing income to the regional areas, introducing innovations, stimulating creative economic development, and strengthening the MICE industry sustainably.

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