The eye-catching and sensational innovations in Hall 9 including the C2
SkyLab - the chance to experience a meeting in mid-air - and In the Dark
Lab made a tremendous impact on buyers and exhibitors alike. The Labs
were brought to the show by the IMEX Group’s new partner, the market
leading business events specialists C2 International.
The Live Zone which showcased live entertainment acts and activities, and
the new Co-working Campus by Zeus Event Tech are also the results of new
partnerships with Best of Events, memo-media and Zeus.
Ray Bloom added: “We’re delighted to be working with our new partners and
would like to thank them – and all our long-standing partners – for their
valuable help and collaboration in truly enhancing the IMEX experience
Ray Bloom added that it had been an honour to have Gloria Guevara Manzo
as keynote speaker at the Opening Ceremony and that her eloquent,
passionate, challenging speech had made a great impression on the
Gloria also spoke at the newly regenerated IMEX Policy Forum where 30
policy makers met with many industry leaders. They discussed key
issues such as globalisation, city resilience and legacy under the theme
of ‘The Legacy of Positive Policy Making,’ a reflection of the IMEX 2018
The new Legacy Wall, a focus for this Talking Point, sparked many
reflective thoughts about the role of the industry. Exhibitors
contributed more than 50 interesting case studies before the show with
buyers adding their stories during the week.
Legacy was also explored for the first time in several of the 250 plus
education sessions delivered by 168 speakers which took place in the
Inspiration Hub. 84 per cent of the sessions were assigned with CEs for
The new initiatives started on EduMonday with three successful new events
- Rising Talent for young professionals, She Means Business and the
Agency Directors Forum. Along with the PCMA Business School, Exclusively
Corporate and Association Day, these events provided more tailored
content for more specific groups than ever.
Google, LinkedIn and EY among keynote speakers
At Exclusively Corporate, over 100 senior corporate event planners from
companies such as Siemens, PwC, IKEA, L’Oreal, Hyundai and Bayer came
together to hear keynotes speakers from Google, LinkedIn, EY and C2 and
to exchange insights with their peers.
This week IMEX signed the Ascent CEO Promise, which asks CEOs to commit
to embracing a culture of inclusiveness in their organisations and events
and is also supporting the industry coalition against sexual harassment.
Health and wellbeing is always a priority at IMEX and the annual IMEXrun
persuaded 400 people to get up early to run 5 kilometres around the city.
The Be Well Lounge gave everyone the opportunity to unwind for a moment
during a hectic week.
Making connections is a core element of IMEX and Association Evening,
cim-clubbing (supporting the MPI Foundation) and the IMEX Gala Dinner
were among 22 IMEX and partners events taking place during the show that
brought the industry together.
Ray Bloom summed up saying; “The creative and experiential element of the
show has gone so much further than we would have imagined a year ago.
“The new ideas, creativity, new experiences and events combined with all
the business that has been done have made this a remarkable week for IMEX
and this industry.”