12 Nov 2019 00:00:00 AM Breaking News
Seaside Collection Acquires Finolhu a Luxury Resort in MaldivesAuthentic Experience Spices up the Team Spirit in SeoulPENANG HILL TO GET RM100 MILLION FUNDINGMore than 27,000 business appointments made at ITB Asia 2019, exceeding past year’s performanceTATARSTAN HOLDS GREAT POTENTIAL FOR MICE EVENTSMiddle East’s tourism growth potential in focus at WTM London 2019Russian Convention Bureau Showcases MICE Facilities in Moscow, Kazan and Ufa NOOR MAHAL , KARNAL - A Royal Abode for MICE & WeddingsPCEB’S BE @ PENANG 2019 GETS THE MEETINGS SHOW, LONDON ON BOARD AS OFFICIAL SHOW PARTNERYour Perfect Meetings & Event Spot in Danang- Sheraton Grand Danang ResortWonderful Show organized by Mice Affairs Team- Sh Om Prakash Sahgal, Director In Orbit Tours"HAVEN RIVIERA CANCUN RESORT & SPA ANNOUNCES PLANS TO BUILD ON-SITE CONVENTION CENTER"Russian Convention Bureau (RCB), with Support of Roscongress Foundation, Took Part in V Eastern Economic Forum Avani+ Hua Hin –The Perfect Coastal Escape to Business Events in Kingdom of ThailandMesse Berlin appoints Indo-German Chamber of Commerce as event organiser of inaugural ITB India Vietnam Embassy Organizes "Vietnam Tourism Promotion Roadshow" in collaboration with VFS GlobalTel Aviv is Celebrating 100 years of Bauhaus with the Grand Opening of the City's Official White City CenterAvani Hotels & Resorts Continues its Expansion in the Australian Market with Two New Openings Jamaica Tourist Board Enhances Commitment Towards India Market“Good first half year for UK meetings business is set to continue for the rest of 2019” observes Angie Mason, Chair of HBAA, as HBAA Meetings Barometer reports on first six months of 2019MALAYSIA, THE FIRST IN ASIA TO HOST RADIODAYS ASIA 2019Seoul Steps Up Efforts to Train and Support Local MICE Talent HARD ROCK CONTINUES LEGACY IN LONDON, ANNOUNCING HISTORIC HARD ROCK HOTEL OPENINGSky is the limit as TCEB works to stage 'Thailand International Airshow'Rainbow Trade Fair Tours awarded with "The Best" in Innovation Freedom Holidays Pvt Ltd crowned with Best DMC GOA Award 2018-19FCM MICE GRABS 'GOLD AWARD' FOR BEST MICE TOUR OPERATOR 2018-19PCEB's CEO Conferred with "Most Innovative Business Events CEO" recognition at The MICE Conference Expo & Awards 2019‘100 days with’…….Rebecca CreaseyRaichak on Ganges Wins Gold for Corporate Choice-Best Mice Resort at MICE Business Awards 2018-19 powered by Mice Affairs MagazineTCEB LAUNCHES “360 DEGREE EXHIBITION SUCCESS” CAMPAIGN TO REDEFINE SUCCESS AND MAXIMISE ROI FOR BUSINESS SECTOR IN INDIAMICE & Technology - Need of the Hour- Discussed at length during The Mice Conference Expo & Awards 2019, New DelhiOpportunities and Challenges in MICE Business unveiled by expert panelists during The Mice Conference Expo & Awards 2019 in DelhiThe Mice Conference Expo & Awards 2019, organized by Mice Affairs magazine turns out to be the perfect MICE Symposium FitZup Studios associates with Tourism Authority of Thailand for ‘Fitness Fiesta in Phuket’Experience some of the world’s rarest species of flora and fauna in SeychellesTOP 10 MICE START-UPS AWARD DURING THE MICE CONFERENCE EXPO & AWARDS 2019 IN DELHIIMEX 2019: Results of the RUSSIA OPEN TO THE WORLD Joint ExhibitSustainability initiatives at Club Med resortsTTM 3rd Edition to be held from 11th-13th June 2019 ARIYANA TOURISM COMPLEX DANANG EYES ON INDIAN TOURISM MARKETAPPOINTMENT OF ALFA DESTINATIONS MARKETING PRIVATE LIMITED AS INDIA AND SUBCONTINENT REPRESENTATIVE OF PENANG CONVENTION & EXHIBITION BUREAUSri Lanka Tourism begins destination brand recovery processTAN joins The Mice Conference - Expo & Awards 2019 as Media PartnerSongkran Festival Thailand -The Nationwide festivities from 13 to 15 AprilSeoul to boost business event experiences with PLUS SEOUL 6th ACE of M.I.C.E. Exhibition by Turkish Airlines Strenghtened Its Leading Position in the Regional Respect With the Acknowledged Statistics PCCI extends support to TME 2019-The Mice Conference Expo & Awards A Sneak Peek into EXPO 2020 DubaiIndia becomes 2nd highest source market for tourism to the Sultanate of Oman, with an increase of 12.37% in tourist arrivalsManipur Tourism Conferred Global MICE (Meetings, Incentives, Conventions and Exhibitions) AwardGlobal DMC Partners Celebrates Members’ Wins at 2019 Association of Destination Management Executives International Achievement Awards GalaAcclaimed Hip-Hop Dance Crew Jabbawockeez Make Their Way to MGM COTAIThe Mice Conference Expo & Awards 2019, DelhiFor the first time ever! Exito is co-hosting MICE Conclave and EWPC in Bangalore, India!OTM 2019 emerges as the largest travel trade show in India againBLTM 2019 registers high interest from buyers and sellers, grows 50% over last yearSingapore aims to strengthen Meetings & Incentive Group travel from India, organises MICE seminar12000 printers from more than 39 cities thronged the InterPrint Expo India at ChandigarhDESARU COAST, MALAYSIA APPOINTS ‘KNACK’ MARKETING AS IT’S REPRESENTATIVE IN INDIAVietnam's Paradise Island -PHU QUOC- Unveiled in New Delhi Azerbaijan Tourism Board appoints Blue Square Consultants as India Representative Vietnam Tourism Roadshow Kicks off in DelhiThe Cutting Edge on the New Platform—TIMTOS 2019 at TNEC2Travel Trade Cricket league lays down the foundation of Super NetworkingHBAA provides predictions for 2019 at its latest Members MeetingIndian tourist arrivals to Greece increases by record breaking 119% from January to September 2018Abu Dhabi Wins Best MICE Destination Accolade Meet the senior delegation of Ajman Media City Free Zone in Chennai/New Delhi/ Mumbai Experience the wonderful Winter Village in Oman86th UFI Global Congress 2019 Bangkok Finding inspiration and success in ASEAN marketFrench Ambassador’s GOLD AWARD for InORBIT Tours Pvt. LtdDESTINATION DC ANNOUNCES NEW INITIATIVES TO ATTRACT INTERNATIONAL CONVENTIONS AT IMEX AMERICA Barcelona Convention Bureau (BCB) and 13 of its partners came together for a Volunteer Day in advance of IMEX America in Las VegasTTM 2018, Lucknow 2nd EDITION BY TTAUP CREATES NEW BENCHMARK OF SUCCESSITB Asia 2018 kicks off highly-anticipated event with a record-breaking number of exhibitors ACE OF M.I.C.E. EXHIBITION BY TURKISH AIRLINES 2019: CONNECTING DOTS ITB Asia 2018 kicks off highly-anticipated event with a record-breaking number of exhibitors Oman Convention & Exhibition Centre announces the appointment of Said Salim Al-Shanfari as Chief Executive OfficerThailand ranks top in Ctrip’s global destinations during Chinese Golden Week 2018INDIAN TRADE ASSOCIATION 2018Delhi to Host 'India International Travel Mart' India's Premier Travel and Tourism ExhibitionREGIONAL LEADERS ANNOUNCE PLAN TO UPDATE, MODERNIZE & EXPAND AMERICA’S CENTER CONVENTION COMPLEXACE OF M.I.C.E. EXHIBITION BY TURKISH AIRLINES 2019: CONNECTING DOTS MCE South Europe 2018, Thessaloniki is gearing up for the Event of the Year! Oman Tourism conducts multi-city roadshow; strengthens its outreach in New DelhiTCEB launches new brand campaign “Thailand REDEFINE Your Business Event”Norwegian Cruise Line unveils Hull Artwork for Norwegian EncorePCEB Challenges the Asia Pacific Business Events Industry to BE EXCEPTIONAL with BE @ Penang 2018AI, biometrics and blockchain set to dominate discussion at ITB Asia 2018PALLADIUM HOTEL GROUP LAUNCHES TWO NEW LUXURY PROPERTIESGlobal DMC Partners Announces Annual Award Winners and Connection 2019The Ministry of Tourism of Republic of Indonesia (MoTRI) is actively promoting Indonesia in the Indian tourism market through a Sales Mission (tourism roadshow) in India2018 Asian MICE Forum Coming to Taichung First-Hand Info Linking the WorldANGRY BIRDS WORLD™ entertainment park opens in QatarFocus Interaction with K. Tharadol Thongruang, Minister Counsellor-Commercial, Royal Thai EmbassyMICE EDUCATIONMCE South Europe 2018 - Thessaloniki 21 Oct - 23 Oct 2018, Thessaloniki, GreeceThe 6th edition of Meeting Planners Russia is coming up in September this year!Korea’s Leading Business Events’ Trade Show to Kick-off on June 14SITE 2019 Global Conference #SITEGC 11-13 January 2019 BangkokTaiwan Expo in IndiaIMEX America – Powering up for a ‘cascade of cool’TCEB survey: Thailand ranked as Number One Destination for MICE and Most Preferred Choice for Revisit MICE DestinationYour handbook on successful Multi-Hub Meetings.DUBAI SHOWCASES BUSINESS EVENTS EXCELLENCE AT IMEX FRANKFURTMelbourne Wins World’s Largest Event in Public Transport SectorCreative thinking, partnerships and new events at IMEX take the industry into new areasMr. Erhard Buechel President World Bicycle Industries Association released the Directory of FICO on the 28th China International Bicycle & Motor Fair 2018

TCEB launches new brand campaign “Thailand REDEFINE Your Business Event”

The bureau redefines recipe for success to help  stakeholders in business events and international trade partners to tap the growing opportunities from Thailand 4.0 landscape.

 

 

TCEB today announced a launch of its new brand campaign entitled “Thailand Redefine Your Business Events” aiming to match and meet shifting demands of business travellers with a fresh perspective of corporate events that enhance success through experimental and unique experiences. Driven by the Thailand 4.0 Policy, the national economic blueprint has prompted the bureau to redefine its roles in order to keep Thailand to stay ahead of the competition in today’s fast-paced business landscape. The launch of new TCEB brand campaign took place during the IT&CMA 2018, held at the Bangkok Convention Center at CentralWorld Bangkok, Thailand.

 

Mrs. Nichapa Yoswee, Senior Vice President of the Thailand Convention and Exhibition Bureau (Public Organization) or TCEB, said that the new global branding redefines perspective of business events to fulfil expanded demands and higher expectation from the international market.  Drawing a premise upon the landscape of Thailand 4.0 Policy and the ever-changing of business environment of which the abilities to broaden fresh perspective and being adaptive are perceived as a foundation for successful business, the brand redefines a definition of business events as opportunities for getting “Valuable Experience, Inclusive Collaboration, Partnership, and Sustainability”. The touchpoint of the brand leverages a unique and differentiated offering of Thailand which features a centric resource of knowledge, creativity, connectivity and are enhanced with a professional mindset.

 

“TCEB new branding strategy is set to match the expanded demands of business travellers in looking for more experimental, unique and new experiences, and searching for more return. From return on investment to return on objective and return on happiness. Building upon the 3-year milestone of the Thailand CONNECT, which has been successfully highlighting Thailand’s position as a connecting point for business and international ties, key in the new branding strategy is to further spotlight Thailand as a fast-paced, innovative, and progressive business events destination in lines with the Thailand 4.0 and the dynamic business landscape.”

 

Under the new brand campaign, each of the key sectors, M.I.C.E, will be implementing strategic plans that enhance Thailand’s recognition in the international arena as well as the growth of revenues. For Meetings and Incentive sectors (MI), Asia remains in focus as a primary source market powering by rising trends of corporate travels secto and Meetings & Incentives in China, while the growth of travellers from India and Indonesia are predicted at 11.3% and 8.7% (GBTA) respectively. By type of events, the bureau aims to attracting mega-size groups, corporate meetings, and premium incentives groups from Asia.  In the secondary markets including Europe, Oceania and Emerging countries, TCEB will focus on premium incentives groups and corporate meetings.

 

For Convention sector (C), TCEB aims primarily to Bring More Business in the 10 S-Curve Industries through a deeper partnership with strategic alliances. The bureau will encourage the sector to Uplift Experience for delegates through active learning and participant activities, apply technology such as Engaging Apps to facilitate delegates, and Strengthen Key Players to improve the capability of conference sector.

 

For Exhibition sector (E), TCEB introduces a newly designed campaign so-called 'We Support You 360 Degree' to provide supporting tools for essential activities in the entire value chain. Funding programs are offered to organisers from the pitching phase to the execution phase to attract new shows and upgrade existing shows. In term of the exhibitors and show visitors, TCEB introduces incentives through Exhibiz in Market program to raise the sale of exhibition space, and through ASEAN + 6 Privilege, a brand new program which is introduced to boost show visitors from target countries.

 

Along with the new brand, TCEB is redefining its role to help driving the Thailand 4.0 Policy to fruition. The bureau is transforming from a mere supporter and marketer of business events hosted to become a facilitator, developer, thought leader, co-creator as well as enabler of the business events industry. Meanwhile, TCEB is focusing on a more in-depth and broader partnership as well as a collaboration with stakeholders in bidding and attracting business events from the 10 S-Curve Industries.  A sample of the collaborative project is One Ministry One Expo, which will be a platform that unifies efforts from the public and private sectors.

 

TCEB is moving forward with an important mission to promote business events industry as Thailand’s key economic contributor. The bureau estimated that at the end of the fiscal year 2018, Thailand will welcome 1,327,000 overseas business travellers or 3.96% growth from 2017, generating 124,000 million baht in revenue to the country or a growth of 15.98%.

 

Over the year, TCEB successfully won 14 bids, attracted and supported 13 new tradeshows and 10 mega-size groups to take place in Thailand. Of these events, new shows from the 10 S-Curve Industries are namely: CEBIT ASEAN Thailand 2018 (Digital show from Germany); Future Energy Asia 2018 (Energy show from Singapore); Bangkok Beauty Show 2018 (Health and Beauty show from Korea); and CPhI South East Asia 2019 (Pharmaceutical and Life Science show from Europe). Besides, the bureau won bids for convention events such as; the 40th World Universities Debating Championship; the 30th Conference of the Asian Pacific Associations of the Study of the Liver, and The 10th World Environmental Education Congress (WEEC) 2019

 

 For the next fiscal year, TCEB projected 1,419,890 overseas business travellers or 7% growth from 2018.   In term of the revenue, the bureau expected that business events will generate 130,200 million baht or 5% higher than in 2018. The positive outlook is based on a growth momentum of the Thai industries supported by the national economic transformation policy.

  

Thailand has proven its efforts in promoting the country’s business landscape as seen in ranking results from global economic indexes. The latest Logistics Performance Index by The World Bank showed that Thailand has moved up 13 places in the ranking from 45th to 32nd in 2018. The country has also jumped 20 places from 46th in 2017 to 26th in The Ease of Doing Business (EODB) Index according to A World Bank Group Flagship Report. Also, Thailand has been listed among 20 countries with high capacities in innovation development in the Global Innovation Index 2018 of the World Intellectual Property Organization.

 

“Thailand welcomes the global business community to foster synergies with our key industries. The Thailand 4.0 Policy opens up business and professional opportunities for the country at a scale never experienced before over the past 40 years. The government has implemented measures to facilitate the business environment, promoting massive infrastructure and investment projects in the Eastern Economic Corridor (EEC) as part of the economic transformation policy. Meanwhile, the regional cooperation policy Thailand’s Stronger Together has been strengthening the country’s economic partnership with neighbouring countries. These significant factors are widening business opportunities and expanding market access in Thailand which will also advantage the development business events industry.

 

With the combination of the past success together with future opportunities to emerge from Thailand 4.0 and shifting demands, it is the right time for the business events industry to REDEFINE in order to make Thailand stay ahead of the competition as the in-store recipe for success will never deliver the results matching the changing policy and the dynamic business landscape,” said Mrs. Nichapa.

 

X

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.