IMEX 2019, a major specialized international event in the sphere of event industry and incentive tourism took place on May 21-23, 2019 in Frankfurt (Germany). For the second year Russia is taking part in the event with its collective exhibit entitled "RUSSIA OPEN TO THE WORLD." The Russian exhibit was organized by the Russian Convention Bureau. The partners of the exhibit included Roscongress Foundation and Congress International Company, and Sverdlovsk Region (City of Yekaterinburg) served as a partner region.
A total of 12 companies presented the RUSSIA OPEN TO THE WORLD joint exhibit. They came from Moscow (Z Brothers, Roscongress Foundation, Congress-International, Russian Convention Bureau), Yekaterinburg (Ural Congress Bureau, Angelo Hotel, Yekaterinburg-EXPO IEC, Yeltsin Center, USTA Group), Kaliningrad (Baltma Tours), Sochi (Rosa Khutor Resort), and Ufa (Congress Bureau of Bashkortostan).
"The format of the national exhibit, which brought together
representatives of various regions and directions of the Russian event
industry, has once again allowed us to demonstrate the scale of Russia's
capabilities in the area of holding international events. Our country is
becoming a major actor on the global arena of the meetings industry, and this
has been proven by the interest expressed by professionals in the field. This
is why the proactive position in the part of promoting event capabilities of
the country and its regions is an important factor on the way to integrating
this country into the global meetings industry and developing the event sector
as a component of Russia's non-resource exports," said Alexander Stuglev, Director of Roscongress
During the three days of IMEX 2019
more than 1,500 specialists from the international meeting
industry visited the national exposition of Russia.
The foreign guests enjoyed an extensive business program. There were 18
presentations held on the sidelines of the Russian exhibit,
including presentations on event capabilities of our country, and its regions,
as well as separate companies participants of the exposition. Russian companies
have held some 300
business meetings and negotiations.
Alexander Porodnov, head of the Sverdlovsk Region Agency for Attraction
of Investments, noted: "This was the first time
our region took part in the national exhibit as a partner region. Participating
in exhibitions is undoubtedly a very important issue in promoting the event
potential of Sverdlovsk Region. Our delegation has had a number of meetings
with potential event customers who are interested in gaining access to new
regions with the necessary infrastructure. We enjoyed the opportunity to
present Sverdlovsk Region at the international level not only as a region with
unique capabilities for holding events of any scale and a major center for
metallurgical and innovative production, but also as a "treasury" of
Russia – the land of natural beauty and wealth of the Ural Mountains. I am sure
there will be new projects ahead for us in cooperation with the Russian
interest in Russia as a country hosting large-scale international events is
growing. This was once again demonstrated at IMEX 2019," says Alexey
Kalachev, Director of the Russian
Convention Bureau. "On the sidelines of the exhibit, the Russian
Convention Bureau held more than 60 meetings with the participants of the
market of the event industry, buyers from different countries, including
Greece, India, China and Cyprus, as well as professional international
associations. We are hopeful that as a result, Russia will have new
international events coming to this country. We have held negotiations with the
International Congress and Conference Association ICCA, where we discussed the
issues of cooperation and participation of RCB in ICCA, the future of the
sector in the country, and the position of Russia on the global market."
The Organizing Committee would like to thank the participants of the
Russian exposition for their effective work and contribution to the development
of the Russian meetings industry, and their foreign partners for their interest
and readiness for cooperation.