Seoul is
gearing up for a busy new year of international meetings, with six notable
large-scale gatherings set to bring 17,200 participants to the city’s top
conference venues in the first half of 2020 alone. The three largest of these,
which include the 25th CardioVascular Summit-TCTAP, 15th
International Congress of the International Radiation Protection Association,
and 24th International Congress of Clinical Chemistry
and Laboratory Medicine – accounting for 10,900 of that figure - reflect
continued preference for Korea’s capital as a premier MICE event destination,
bolstered by a strong local event support program – PLUS SEOUL – provided by
the city.
Upgraded for
2019, PLUS SEOUL provides a wide range of support for all MICE events,
including corporate meetings, incentive tours, and exhibitions, hosted in
Korea’s capital. This year’s revamp focused in particular on emphasizing the
personal enjoyment factor of business events in Seoul, turning them into
appealing storytelling experiences and opportunities to create lasting bonds
with fellow attendees. Additions to the support thus comprised
highly-customized add-on features for events, ranging from branded souvenirs
and buses to special teambuilding activities, cultural performances,
commemorative crafts, and more.
The revised
program has seen success throughout 2019, with over 250,000 MICE event
participants utilizing its benefits between April and November. A popular
customized add-on in 2019 was Application Development Support, in concert with
the global trend for favoring event apps over printed material to boost
environmental sustainability. Seoul Premium Book, containing various extras
from 31 of the city’s top Seoul MICE Alliance members, made a great entering in
offering benefits for the participants even after the MICE event for the spare
time. About 600 participants used the premiums at the Seven Luck Casino in
three month period already.
Further
enhancements planned for PLUS SEOUL in 2020 will include greater promotion of
the city’s unique venues for one-of-a-kind team building activities, as well as
additional customized experienced programs, among others.
"Our goal
for next year is to continue to promote our current strengths and further
develop and support specialized local programs that meet the needs of global
trends" said Don Byun, Executive Director of the Seoul Tourism
Organization’s Seoul Convention Bureau division.
Seoul
currently ranks in third place worldwide for the number of meetings hosted the
previous year, according to the latest UIA International Meetings Statistics
Report – a position it has now held four years’ running. In November, Seoul was
named ‘Best MICE City’ by readers of US magazine Global Traveler for the
fifth year in a row.
More
information about PLUS SEOUL is available at www.miceseoul.com.
Pic Courtsey: Intl Bar Association
Upcoming
Events in 2020 Utilizing PLUS SEOUL
|
Conference Name |
Host Organization |
Start Date |
End Date |
Venue |
Total Number of Participants |
|
25th CardioVascular Summit |
CardioVascular Research Foundation |
2020-04-25 |
2020-04-27 |
Coex |
2,900 |
|
15th International Congress of the International Radiation Protection Association |
The Korean Association for Radiation Protection |
2020-05-11 |
2020-05-15 |
Coex |
2,500 |
|
The 42nd International Conference on Software Engineering |
Korean Institute of Information Scientists and Engineers |
2020-05-23 |
2020-05-29 |
Seoul Dragon City |
1,500 |
|
24th International Congress of Clinical Chemistry and Laboratory Medicine |
Korean Society of Clinical Chemistry |
2020-05-24 |
2020-05-28 |
Coex |
5,500 |
|
20th World Congress on Nondestructive Testing |
The Korean Society for Nondestructive Testing |
2020-06-08 |
2020-06-12 |
Coex |
3,000 |
|
2020 Global Marketing Conference Seoul |
Korean Scholars of Marketing Science |
2020-07-22 |
2020-07-25 |
Coex |
1,800 |
|
18th Urological Association of Asia Congress |
The Korean Urological Association |
2020-10-13 |
2020-10-17 |
Coex |
1,700 |
