With more than 3 billion people around the world under lockdown, airlines grounded and many airports closed, global tourism has ground to a halt. The Principality of Monaco has been heavily affected. During this hiatus for the tourism industry, the Monaco Government’s Tourist & Convention Authority is keen to stay in touch with everyone who loves to travel, whether they are already familiar with the Principality or are planning to visit once the crisis is over. Today, the tourist board is rolling out a new communication campaign to let them know just how much they are missed in Monaco!

The Principality is missing everything our visitors bring, from those treasured moments of friendship and fun, to their opinions, their valued custom, their languages, and of course the ‘wow’ factor experienced by everyone who comes to Monaco. All of the things that together make the country so vibrant and alive.

The Tourist & Convention Authority’s usual slogan, “FOR YOU”, a warm invitation to take advantage of all the incredible things the Principality has to offer, has evolved into a simple declaration of affection. This is a difficult time, with so many of us under lockdown and lacking that most precious of things: social contact. So today, the message is “MISS YOU”, supported by friendly messages and pictures, to remind us of those precious times that we look forward to sharing again. They show touching snapshots of life, with happy people spending unforgettable moments together in Monaco. We hope they are back in our everyday lives again very soon. Each tactile image inspires a desire to relive those experiences, in these unique places…just as soon as possible.

This campaign is targeted at both leisure and group business tourism, for professionals and private customers.