By Saachin Mannocha, 05.06.2020
All credit to the unprecedented situation, what we see now
is a totally different world in the form of digital and virtual. Touch & Feel,
Face to Face Interaction is on a ventilator for the time being. And even we don’t
have any idea when we can see each other in those power-packed events, sitting
next to each other, Panel Discussions and Networking.
Almost 3 months of lockdown worldwide and economies have
started opening up with pre-defined SOP’S. The same is the case with Events
including MICE Industry. Even if we reopen the scale of events shall be no more
than 30% as compared to earlier. Being the new normal of Social Distancing to
be exercised. So what’s the option left
is Virtual.
Plenty of events, exhibitions have announced going virtual. And
that’s the new normal for time being. From ATM Dubai to Connect Tech Asia, VHJ&H
Expo by FICCI, everyone is trying hands with this new normal. Although experts
do predict going forward this may take shape of Hybrid events. But still, there
is time to get to that new normal.
Here we present the Pros and Cons of Going Virtual with 10 Pointers Analysis
What’s in Favour
1. That’s the only option to get in Business for
present
2. Great Mechanism to be in touch with your
existing and potential clients
3. Get more attendance for your event as most of us
are work from WFH
4.
Possibility for some Revenue Generation
5.
Enhanced Brand Visibility across Social Media
6.
Automated Data Collection, Feedback, and Query
Generation
7.
Wider Coverage
8.
Global Outreach irrespective of the city, region,
country and locations
9.
Cost-Effectiveness
10.
Perfect Time Saver – Interacting with thousands
of guests from your work area is possible now
What's not Favoring
1.
It’s a flood of Webinars and Digital Events. So
if the agenda is not well planned and appealing it might get lost
2.
Getting a hold of Right and Target Audience
3.
Business Conversion is slow basis virtual
connect
4.
It's about Numbers not sure about the quality
5.
Missing Touch and Feel, Experience and physical
testing features
6.
Limited time to address a larger audience
7.
New Technology and not everyone is a tech expert
so scope to learn this new norm is a challenge for some
8.
Effectiveness of Product Demo virtually is
questionable
9.
Cut on employment opportunities for sectors involved
in physical events
10.
No Cultural connect as its all Robotic Networking
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