Seoul Convention Bureau organized a HUB SEOUL in participation for the 59th ICCA Congress 2020 which will be in hybrid format for the first time in the ICCA history. Considering the current travelling situation, ICCA take on a hub-and-spoke system, like how the airline routes map the globe, to be inclusive of its members and industry stakeholders. Seoul set up a meeting point at COEX to be one of the 6 hubs from different regions along with Cape Town, Kuching, Luxembourg, Malaga, and Riyadh. There are also two virtual hubs for Latin America and North America regions.

It is a motivating opportunity for Seoul to present the city to the global MICE society as the ICCA Congress is one of the must-attend events for professionals and stakeholders of MICE industry. Attendees learn about the latest trends in association meetings and newest technologies in order to organize better meetings with other meetings industry professionals and association executives. Besides the enriched interactive programs at Kaohsiung, the highlight of the HUB SEOUL program are successful case studies of Seoul in digitalization, attracting and hosting international conferences during pandemic, and how these cases will lead to long-term benefits in the future as well.

HUB SEOUL will be open for two days, November 2 and 3, and the officials and executives of RTO, Convention Center, PCO, Association are invited to join. The delegates will observe the global MICE industry connecting with each other and exploring new ideas, formats, and technologies in finding the possible solution to transform their professional works and shapes a better future of MICE industry.

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