Mice Affairs Media India, 27 Nov 2020
Asia Pacific’s first international travel tradeshow TravelRevive hosted
TravelRevive, powered by ITB Asia and Singapore Tourism Board (STB), concluded yesterday i.e. 26th November at the Sands Expo & Convention Centre. Leading the way with rigorous protocols and innovative solutions for the end-to-end visitor journey, TravelRevive was the first pilot tradeshow to trial the newly developed ‘hybrid event’ tradeshow prototype for safe business events, safe itineraries, and digital enablers in Singapore. This was part of a public-private collaboration under the Emerging Stronger Taskforce (EST)’s SingaporeTogether Alliance for Action (AfA) on Enabling Safe and Innovative Visitor Experiences.
is the first international travel tradeshow to take place physically in Asia
Pacific during COVID-19, with both local and foreign attendees and exhibitors.
A total of close to 1,000 local and international attendees came together on-
two days to
exchange ideas, bridge
knowledge gaps, and reimagine the
future of travel.
Alongside TravelRevive, STB,
International Association of Exhibitions
and Events (IAEE),
Association of Convention &
exhibition Organisers & Suppliers (SACEOS) also co-organized the IAEE Asia
Hybrid Forum and SMFX x MICE Connect Forum on 26 November 2020. These events were
specially curated, with panel discussions, masterclasses and updates on the
Industry Resilience Roadmap, a joint initiative between STB, ESG, and SACEOS.
Attended by local stakeholders as well as ASEAN and global MICE associations, both
events were platforms
for ideas and
knowledge exchange to reimagine the future of MICE events.
Besides live sessions, TravelRevive featured on-demand components that were accessible to delegates joining via the ITB Community in Asia online platform too.
Enhanced safety measures for all:
Safe management measures for every stage of an
event attendee’s journey (pre- to post-event)
density control and cohorting of attendees
18sqm booths complemented with 9 sqm meeting
pods that were equipped with protective plexiglass to facilitate safe
one-to-one meetings between exhibitors and buyers
The use of TraceTogether to facilitate contact
tracing for international visitors
The launch of an online diary mobile app to
safely arrange one-to-one meetings between exhibitors and buyers
Singapore for the phased resumption of leisure travel, STB has also been
working closely with industry stakeholders to establish a framework to guide
tourism businesses, including travel agents, in developing safe itineraries.
had been specially
curated for all
delegates to offer
them an assurance of
safety, and cater
experiences that are
authentic, bespoke and personalized. These included virtual
tours with hands-on activities that delegates could participate in from their
hotel rooms, private museum site visits, and even a guided site visit to a Kelong (an offshore wooden platform used
primarily for fish farming).
Airport Group (CAG), under the auspices of the AfA on Enabling Safe and
Innovative Visitor Experiences has also developed a working prototype called
the Safe Travel Concierge (STC). This is an online tool to help travellers
manage their visits by customizing a travel checklist of pre-entry requirements
to fulfill before entering
Singapore, from the
SafeTravel Pass application
to the swab
tests conducted at the airport. The STC will also help guests remain in
their cohorts at all times, including when attending activities as part of
their safe itineraries after TravelRevive.
The AfA on
Enabling Safe and Innovative Visitor Experiences will study the findings and
data from TravelRevive to refine the safe management measures and best
practices for MICE events and leisure travel progressively.
Speaking about the initiative, GB Srithar,
Regional Director, India, Middle East & South Asia (IMESA), Singapore
Tourism Board (STB) said, “TravelRevive has been an important step for us in the gradual, cautious re-opening of the MICE space. It
was among the first hybrid events, with international delegates’ presence, in The Asia Pacific and hosted in Singapore under the “new normal” in the
Covid-present times. Despite the various complexities and challenges posed by
the pandemic, we are happy that we could pilot this tradeshow in a newly
developed hybrid events format. It brought together foreign and in-Singapore
delegates under strict measures in hygiene, safe distancing, travel and
physical capacity limits. We look forward for such more events, as cross-border
travel restrictions ease. MICE events are essential for the travel economy,
enabling business travelers to come together for collaborating, creating and
sharing of innovative business solutions.”
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