Corporate Conversation is an advance series of interview program initiated by Mice Affairs Media Group, where our team is speaking to corporate buyers across India and their plans for MICE projects in 2021. The current conversation features Mr. Vishal Kanodia, Managing Director, Kanodia Group.

Mr. Kanodia summed up 2020 saying

“The Financial Year 20-21 started with Covid-19 Pandemic and due to 68 days complete lockdown construction activities were very badly affected in Urban as well as Rural Economy. Urban India also faced construction workforce limitations due to  migration movement due to lockdown, However in Rural India   cement demand picked up with the  govt sponsored employment generation programs but the overall demand was much lower in comparison to corresponding period to last financial year. Although the current financial year turned up to be really tough for the construction sector yet we have registered growth of 35-40% until December-2020.  At present, our capacity is 3.60 Million Tonnes Per Annum. With the market presence in  UP, Delhi, Haryana, Uttrakhand and Bihar, Our one Grinding Cement Unit  at Amethi in Uttar Pradesh  having a Capacity of 1.5Million tonnes per annum was expected to operational in Oct/Nov-20, which is delayed by 4-5 months  due to Covid -19 and  now expected to commence by April-May-2021

When asked about the role of distribution channel partners in business, Mr. Kanodia shared his viewpoints

“In Cement Business, Channel Partners Like Distributor, Stockists & Retailers  play a key role in success as they are the main binding force in between Company and the end-user/consumer. Certainly, the on-ground promotional activities/visit during the Covid-19  was almost nil. However, as everyone is aware that there is a transformational shift to the digital age, so going ahead on the same lines, we have  established and strengthen our relationship  with channel partners  by various E means including Zoom Meeting and other virtual formats. Moreover, we have worked towards strengthening our presence on social media. And this is going to be our major thrust area in times to come.

 Quite positive reaction from Mr. Kanodioa on  new work culture of Working from home and how relevant and productive new norm stands out to be in their business line,  "The New norm is much relevant in the cement industry as well, being digital life occupying the professional space at large has now become part & parcel of daily routine And till the uncertainty is over, E meetings are the answers for many businesses. But on the other side with positive news of vaccination and India rolling the mass vaccination starting 16^th Jan, we are confident businesses will turn to normalcy very soon"

Quite interesting and motivating lines were quoted from Kanodia Group MD, when asked about their plans for MICE projects in 2021

“MICE is an integral part of the promotional budget of any Business. In Cement Business  close to 30% promotional budget is allocated to  MICE projects. During the current FY, we were not able to utilize any significant portion of the allocated budgets under MICE, but definitely, in the next financial year we will give major thrust on  MICE spendings through Channel Partner Meets, Conferences & Seminar as well as Outbound tours. We really hope the entire Cement Industry is thinking and planning on the same lines to motivate their channel partners. #WeSupportMICEIndustry 

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