Mice Affairs Media, News Bureau, 27 Jan 2021
Globally, the exhibition industry has undergone unprecedented times with severe economic disruptions. Exhibition industry acknowledges the efforts of the scientific community, pharmaceutical industries and health workers who have been frontline warriors in the fight against coronavirus.
I am glad that vaccines have been developed on a fast-track mode and various countries have initiated the vaccine drive to safeguard the lives and livelihoods of people. I foresee a great year for exhibitions in India in 2021 with India undergoing the world’s biggest vaccination drive and as this happens successfully, physical events will begin sooner than expected.
Lately, digital events gained popularity with organizers unable to hold shows due to travel restrictions and physical and social distancing norms. However, the real joy of having first-hand knowledge of technology and products through ‘touch and feel’ cannot be replicated digitally.
Studies and surveys undertaken by UFI and other organizations in various countries have given strong indications that stakeholders were eager for physical exhibitions. Regular exhibitions weren’t happening due to social distancing norms stipulated and to apprehensions of the contracting virus in events.
The finding of the vaccine will certainly restore confidence among people to participate in shows.
Bangalore International Exhibition Centre (BIEC) is ready to host shows from April onwards with all the necessary SOPs mandated by the Government of India for conducting safe and secure exhibitions. BIEC ensures that exhibitors and visitors will be experiencing a safe environment for participating in IMTEX and other shows held at BIEC.
