Mice Affairs Media, News Bureau, 29 Jan 2021
Indian exhibition industry is recovering well from the after-effects of last year’s pandemic. We are at the start of what looks to be a promising year for exhibitions and events. The vaccine is coming at the right time when industries have restarted their operations and exhibition organizers are planning to organize shows. India has already initiated perhaps the biggest vaccine drive in the world and this will give a morale boost for the public to attend exhibitions.
The country’s economy is on the revival path, many industries have been reporting encouraging orders and sales in the recent past and exhibitions have to follow naturally. Although digital exhibitions have gained popularity due to the lockdown and travel restrictions, people prefer face-to-face exhibitions for direct interactions with technology providers, the sheer experience of touch and feel for a product cannot be replicated on the digital platform. It is believed that over the long term digital exhibitions, as well as in-person exhibitions, will both co-exist.
Although the vaccine is out in the public domain, people should continue to follow the social distancing norms and protocols while attending shows. Bangalore International Exhibition Centre (BIEC) is all set to organize physical shows, the venue has created its own SOPs for exhibition organizers and will be extending all possible support during events held at the exhibition centre. From April onwards shows organized by national and international exhibition organizers will be hosted at BIEC. IMTMA will also organize its flagship IMTEX & Tooltech 2021 exhibition at BIEC from 17 - 23 June 2021. BIEC ensures that exhibitors and visitors will be welcomed by a safe environment when participating in IMTEX and other shows at BIEC.
Global MICE Media Network