Mice Affairs Media group, News Bureau, 10 Feb 2021
STB partners with local MICE
industry to showcase reimagined experiences and catalyse new business
opportunities at inaugural virtual event.
The Singapore Tourism Board (STB) today announced the
launch of the SingapoReimagine MICE Virtual Show, the first such
collaboration between STB and local MICE players. Organised by STB, the two-day
event will be held from 3 to 4 March 2021 and
is part of Singapore’s efforts to catalyse the MICE industry’s recovery and
generate business opportunities for our partners. About 700 participants are
expected at the show.
The event will feature a
locally curated programme that includes live-streamed cultural and leisure
tours, culinary masterclasses by celebrity chefs, and a live panel discussion
with industry leaders on organising pilot events in Singapore. It will also
facilitate 1-on-1 virtual meetings between participants and up to 40 leading
suppliers like hotels, convention centres and tour operators.
Within the virtual 3D environment, participants can navigate the virtual tradeshow floor easily with their mobile devices and connect with exhibitors, such as Gardens by the Bay, Singapore Airlines and Sentosa Development Corporation. They can also catch up on various event programmes on demand and take part in trivia quizzes to win prizes. The top 5 voted buyers will each win a hosted trip to Singapore on Singapore Airlines, inclusive of a hosted stay and exclusive experiences.
Global MICE Media Network