Mice Affairs Media Group, News Bureau, 18 March 2021
GTM in the run-up to the Passion Play 2022 - Host Oberammergau – most important B2B-Workshop for Germany-Incoming
with the international travel industry.
The German Tourism Board(DZT) is hosting
the GTM Germany Travel Mart™ (GTM) 2022 in the run-up to the Passion
Games Oberammergau. The most important sales event for German incoming
tourism will take place from 2 May for the first time in the municipality
of Oberammergau until 4 May 2022.
The Passion Play is known worldwide as one of the
most famous trademarks of cultural heritage in Germany and were included in the
nationwide list of the intangible cultural heritage of UNESCO in 2014. Every ten
years, the performances attract more than half a million visitors, including
numerous foreign guests. After the Passion Play could not take place due to
pandemic in 2020, they were postponed until 2022.
Hedorfer, Chairwoman of the Board of The DZT: "The development of supply
and infrastructure in an appropriate way are the central challenges of the tourism
industry in international competition during and after the Corona crisis. Every
year, the key accounts of the international travel industry and German
providers meet at the GTM Germany Travel Mart and negotiate business deals.
After the two virtual implementations in 2020 and 2021, we are sending a
clear signal for 2022 for further recovery of the incoming. Together with our
guests we are again very much looking forward to the atmosphere of face-to-face
communication in the unique scenery of Oberammergau
in the Bavarian Alpine region."
Radomski, Managing Director of BAYERN TOURISMUS Marketing GmbH: "We are
very pleased that the GTM will take place again in Bavaria as the most
important event for the Germany Incoming next year – in this special year of
the reboot for German tourism. This is the third time that the Free State has
welcomed the international travel industry to the GTM and, next year, even for
the first time ever in rural areas. We see this as a great opportunity for
Bavaria and Germany to transport images of this unique region to the world and
to boost global incoming tourism for Germany once again."
Rutz, Managing Director of Passionsspiele Oberammergau Vertriebs GmbH &
Co.KG: "In 2022 there will finally be passion games in Oberammergau again.
In the GTM we see an extraordinary opportunity to present this original
symbiosis of culture, tradition and customs in an international context and
thus to give impetus to tourism to Bavaria and the whole of Germany. All of
Oberammergau is looking forward to welcoming the top managers of the
international travel industry."
The GTM is organized annually by the German Tourist
Board (DZT) in cooperation with changing partner regions and cities. The
heart of the event is the two-day workshop. Providers from the hotel
industry, transport as well as local and regional tourism organisations present
their offers to the international trade public - key account managers of the
international travel industry and media representatives from important source
markets for German tourism. Participants can establish new contacts and deepen
existing ones, hold expert discussions and conclude business with German
GTM 2021 will take place from 27 to 29 April as a virtual meeting with the
partner country Mecklenburg-Vorpommern.