Mice Affairs Media Group, News Bureau, 18 March 2021
GTM in the run-up to the Passion Play 2022 - Host Oberammergau – most important B2B-Workshop for Germany-Incoming with the international travel industry.
The German Tourism Board(DZT) is hosting the GTM Germany Travel Mart™ (GTM) 2022 in the run-up to the Passion Games Oberammergau. The most important sales event for German incoming tourism will take place from 2 May for the first time in the municipality of Oberammergau until 4 May 2022.
The Passion Play is known worldwide as one of the most famous trademarks of cultural heritage in Germany and were included in the nationwide list of the intangible cultural heritage of UNESCO in 2014. Every ten years, the performances attract more than half a million visitors, including numerous foreign guests. After the Passion Play could not take place due to pandemic in 2020, they were postponed until 2022.
Petra Hedorfer, Chairwoman of the Board of The DZT: "The development of supply and infrastructure in an appropriate way are the central challenges of the tourism industry in international competition during and after the Corona crisis. Every year, the key accounts of the international travel industry and German providers meet at the GTM Germany Travel Mart and negotiate business deals. After the two virtual implementations in 2020 and 2021, we are sending a clear signal for 2022 for further recovery of the incoming. Together with our guests we are again very much looking forward to the atmosphere of face-to-face communication in the unique scenery of Oberammergau in the Bavarian Alpine region."
Barbara Radomski, Managing Director of BAYERN TOURISMUS Marketing GmbH: "We are very pleased that the GTM will take place again in Bavaria as the most important event for the Germany Incoming next year – in this special year of the reboot for German tourism. This is the third time that the Free State has welcomed the international travel industry to the GTM and, next year, even for the first time ever in rural areas. We see this as a great opportunity for Bavaria and Germany to transport images of this unique region to the world and to boost global incoming tourism for Germany once again."
Walter Rutz, Managing Director of Passionsspiele Oberammergau Vertriebs GmbH & Co.KG: "In 2022 there will finally be passion games in Oberammergau again. In the GTM we see an extraordinary opportunity to present this original symbiosis of culture, tradition and customs in an international context and thus to give impetus to tourism to Bavaria and the whole of Germany. All of Oberammergau is looking forward to welcoming the top managers of the international travel industry."
The GTM is organized annually by the German Tourist Board (DZT) in cooperation with changing partner regions and cities. The heart of the event is the two-day workshop. Providers from the hotel industry, transport as well as local and regional tourism organisations present their offers to the international trade public - key account managers of the international travel industry and media representatives from important source markets for German tourism. Participants can establish new contacts and deepen existing ones, hold expert discussions and conclude business with German suppliers.
The GTM 2021 will take place from 27 to 29 April as a virtual meeting with the partner country Mecklenburg-Vorpommern.