Mice Affairs Media Group, News Bureau, 22 June 2021
The German National Tourist Board (GNTB) is focusing
its Knowledge Days 2021 on how digital transformation is shaping the present
and future of international tourism. On June 23 and 24, high-profile guest
speakers and GNTB experts will present current trends and technological
innovations, future scenarios and the practical application of digital tools
for its members and sponsors.
Petra Hedorfer, Chairwoman of the GNTB's Executive
Board: "We see leadership in the digital transformation as an opportunity
for future challenges. Together with our partners in German tourism, we want to
discuss current trends during the Knowledge Days that we believe will shape
incoming tourism in the post-corona phase. In this way, we provide practical
support to our members and strengthen the position of Destination Germany in
the increasingly fierce international competition among destinations."
As keynote speaker, company founder, tech investor and
author Frank Thelen will present his view of digitization as the beginning of
the greatest revolution in human history under the title of his bestseller
"10xDNA - The Mindset of the Future".
Under the title 'Rethink & Unlock: Using Digital
Technologies in Tourism', the Knowledge Days will address, among other things,
new developments in conversational marketing, which is already an integral part
of the GNTB's digital strategy with voice recognition systems, AI-supported
chatbots or skills for smart speakers. This also includes possible applications
and functionality of voice technology in Knowledge Graphs - a direct link to
the German tourism industry's Open Data project, which the GNTB is coordinating.
The trend topic 'Social Listening - digital listening' leads from social media
marketing to the targeted positioning of brands‘.
The strategic GNTB theme of future-oriented and
sustainable tourism, which has been established for around a decade, is the
focus of the presentation "The Conscious Traveller of Tomorrow: Why travel
and sustainability must be thought together in the future". The topic
'Recovery & travel data insights' will focus on possible uses of digital
data sources in the tourism industry post Corona.
The Knowledge Days are the central format with which
the GNTB annually addresses the latest trends in digital transformation for its
members and sponsors, incorporates the expertise of prominent pacemakers from
the industry and demonstrates practical applications for tourism marketing in
the present and future. The external presenters in 2021 will come from Triple
Sense Reply, one of Germany's most successful digital agencies, Talkwalker, one
of the leading providers of social media analytics and monitoring, the
Lufthansa Innovation Hub and Google, among others.
The GNTB is organizing the Knowledge Days 2021 as a