Melbourne Convention and Exhibition Centre (MCEC) has announced the appointment of Melissa Sweetland to the role of Chief Commercial Officer.

Melissa joins MCEC from her own strategic advisory firm, which she is currently running. Prior to that, she was Deputy Vice Chancellor, Engagement & Vice President at RMIT University.

She has had extensive senior leadership experience and has worked across a variety of sectors including education and banking.

The Chief Commercial Officer role will bring together all the commercial aspects of MCEC’s business under one hat, including IT, Sales and Marketing.

It will bolster MCEC’s strong capabilities in this area and focus on driving opportunities and partnerships, both existing and new.

MCEC Chief Executive Peter King said he is excited to have Melissa join MCEC in the newly-created role.

“Melissa’s appointment comes at a time when we require additional commercial experience, strategic guidance and some new perspective to drive innovation for our business,” he said.

“We are excited to have someone of Melissa’s calibre, who can help us build a team that has the capacity and capability to adapt to the new and changing world.”

Melissa said she is delighted to be joining MCEC.

“It’s an honour to join the MCEC team and be tasked with ensuring one of Melbourne’s most iconic assets remains a world leader and returns to delivering significant economic and cultural value to Victoria.”

Melissa will commence as Chief Commercial Officer at MCEC on Monday 19 July 2021.