Mice Affairs Media Group, News Bureau, 22 July 2021
The
Seoul Convention Bureau organized online shopping promotion with Seoul MICE
Alliance (SMA) to present luxurious products, used to offer for business
travelers, to local Seoulites in sponsoring the MICE industry. It further
exposed the challenging situation the industry is facing to the public.
Thirteen SMA members from 4 categories- unique venue, entertainment,
transportation, hotel, stepped out of the comfort zone and arranged their
products to accommodate the public’s interest. These members were Courtyard
Marriott Seoul Namdaemun, Courtyard Marriott Seoul Times Square, E-Land Cruise,
Floating Island Convention, Four Points by Sheraton Seoul (Guro), Golden Blue
Marina, Lotte World, N Seoul Tower, Korea House, Seoul Garden Hotel, Seoul Tour
Bus Travel Service, Swiss Grand Hotel, and Trick Eye Museum.
The
online promotion was on the website of one of the major shopping channels of
Korea. Various products including hotel packages, restaurant vouchers, city
tour bus tickets, cruise tickets and yacht packages were offered for sales for
a week from 7th to 14th of July. One hour of live stream shopping was also
offered with popular influencers on July 9th. It introduced yacht packages from
Golden Blue Marina which might be new to most of the viewers along with
recommended tour course utilizing the products on the website. The most
significant sales recorded when the shopping host showed her actual ride on the
yacht with the gorgeous view of Hangang River in the backdrop. Reflecting the
needs of exclusiveness, yacht packages at a reasonable price appeared to
persuade many who liked to enjoy refreshments with close ones. All products are
offered with a long validity considering the current situation with the novel
virus.
Jihyun
Kim, director of MICE Planning team at the Seoul Tourism Organization said,
“the MICE industry around the world is in an unprecedented crisis due to the
pandemic. Despite the challenges, this online shopping promotion was an
excellent opportunity to promote MICE industry to the public and make known the
difficult state, nevertheless. We will maintain our effort of proactively
seeking new ways to support the industry and our SMA members.”
