MICE Affairs Media Group, News Desk, 24 Mar 2022
Innovative, fashionable, sustainable will define
the Denim Show as the industry will get together to showcase their prowess at its
first-ever Mumbai edition from 12 – 14 May 2022 at the newly launched Jio World
Convention Centre(JWCC) in BKC.
As one the fastest
recovering market segments post the pandemic outbreak, the denim industry is
pegged to showcase a sustainable growth rate of12% CAGR, highlighted Denim
Manufacturer Association’s (DMA) Secretary General Mr Gagandeep Singh. All set
for its Mumbai launch, the Denim Show aims to bring the India’s denim mills and
leading brands together to tap opportunities through the versatility of denim -
the fashion statement of future.
Leading brands such as Hyosung
India, Jindal Worldwide, Arvind, Ginni International, Raymond UCO Denim,
Bhaskar Denim, LNJ Denim, Oswal Denims, KG Denim, Nandan Denim, and Ashima
Group among others have confirmed their participation for the Mumbai launch.
The show will be jointly organised by Messe Frankfurt Trade Fairs India Pvt Ltd
and Mex Exhibitions Pvt Ltd under the umbrella of GartexTexprocess India, and
cover the latest developments in textile, garment machinery and screen printing
with the objective to encourage investments, new market development and enable
India to be a globally competitive textile and denim manufacturing destination.
India is the world’s
second largest producer of denim fabric after China. “The
Indian denim market capacity, at present, is approximately 1.6 BN meters p.a.
and approximately 150 MN meters capacity.” added Mr Gagandeep Singh. The Indian
denim industry has evolved significantly with ever changing fashion trends
making its way into other utility-driven products. Innovative, fashionable,
sustainable is what the organisers define will be the focus of the Denim Show in
2022.
Denim trends and
market revamp
The last few years have
redefined the textile industry with the denim sector going through a big revamp
in terms of the fits and fabric constructions. While a significant portion of
womenswear denim has hauled from high stretch fabrics to more of comfort
stretch and rigid classic 80s denim, fits as well moving from skinny to more
relaxed and flared, menswear denim on the contrary is edging towards comfort to
stretch fabrics with clean & basic washes. Hand-feel plays an important
role for all segments which implies the need of superior spinning techniques,
finer counts and blends. Overdyed, tinted and coloured jeans are some of the
key fashion products continuing from last few seasons.
According to one of
India’s top denim fabric manufacturer LNJ Denim, the domestic market is still
dominated by faux knit fabrics but with recent escalations in the cost of key
ingredients, LNJ Denim expect a shift towards more classic and authentic denim
but with superior hand feel and saturation. In terms of shades, vintage &
versatile pure indigos are back because of emphasis on clean and mild washes
with raw look for basics while distressed and bleached denim in the high
fashion product for all genders and age groups.
Denim industry taking steps towards sustainability
and circularity
Being one of the
mainstream sectors in fashion industry, denim mills are now steadily
implementing circularity in their production processes. Indian denim brands are
taking strong steps in a direction towards creating more responsible denim
fabrics that reduces the gap between fashion and sustainability. These fabrics
can be crafted into a luxurious and versatile garment collection for
eco-conscious consumers.
Of these is the renowned Raymond
UCO who is said to be reinventing excellence with its high-quality denim
fabrics using recycled polyester from ocean-bound plastics and Blu 2.0: a
unique indigo dyeing process. The process involves recycling the ocean-bound
plastics into fibers and blending with cotton to weave sustainable denims, reducing
the freshwater consumption and effluent load in the dyeing process by about 85%
using BLU 2.0 process and using eco-friendly dyes like natural indigo to reduce
the dependence on synthetic chemicals. The brand is working on making
responsible denim and has curated a special denim collection that offers
ultimate comfort, breathability, and moisture management while also being
environment-friendly, which will be seen at the Denim Show in Mumbai.
Head of Marketing at
Raymond UCO, Mr Sudhir Deorukhka rexplains: “These are small steps in the right
direction towards creating more responsible denim fabrics that reduces the gap
between fashion and sustainability. These fabrics can be crafted into a
luxurious and versatile garment collection for eco-conscious consumers.”
Raymond UCO has curated a special denim collection that offers ultimate
comfort, breathability, and moisture management while also being
environment-friendly, which will be seen at the Denim Show.
Adding to this, Mr Ashish
Bhatnagar, Marketing Head, LNJ Denim said: “With our commitment and
responsibility towards the environment, sustainability is more of hygiene for us
now with persistent developments and focuses across various functional stages
of fabric process.” The brand focuses on functional, sustainable and superior
hand-feel denim fabrics made possible through various blends, spinning as well
as finish innovations which will also be on display at the three-day Denim Show
in Mumbai.
Together with its focus
on textile and garment machineries, fabrics &trims, screen printing and
denim – Gartex Texprocess India will become one-stop creative and collaborative
platform for the textile industry.
