MICE AFFAIRS MEDIA GROUP, News Bureau, 31 Dec 2023

 A well-designed website is centrally important to the success of an event, allowing the organizer to effectively engage with attendees before, during, and after the event. CWT M&E has extensive experience in this area, having built and supported thousands of websites, ranging from simple surveys through to large, complex sites designed to a client’s specific brand requirements and in multiple languages. However, the design and build process can be laborious for all involved, with a lot of time spent providing feedback, crossover of communication via email and phone, and difficulty in tracking and storing changes. 

The new online website collaboration tool offered by CWT M&E greatly streamlines this process. A client can simply look at a web page on their screen, mark up changes and share them with the CWT M&E team at the click of a button. Change requests and task statuses are more easily understood, and actions readily assigned amongst those working on the project. Not only does this increase efficiency and create a better experience for the client, it also frees up time for CWT M&E’s web builders to be more creative and consultative. During a pilot roll-out last year with one of CWT M&E’s global tech clients, the tool helped cut down the time to build event websites by as much as 20-30%. 

At the same time, CWT M&E has also added live chat support to its portfolio of attendee engagement and management services. The chat service can be integrated into the event website, providing attendees with another channel to get assistance with their travel arrangements, registration, and other requests, as well as technical support for virtual and hybrid events. 

“A great attendee experience starts well before the event itself,” said Rachel Lunderborg, Senior Director, Global Process & Technology, CWT Meetings & Events. “Our new website collaboration tool enables event organizers to create better, fit-for-purpose websites more quickly. Meanwhile, with chat support, attendees are able to get assistance in real-time, when they need it. Both these solutions will help organizers significantly elevate the attendee experience pre-, during, and post event.” 

Both the website collaboration tool and chat support are included in CWT M&E’s standard event planning and management service and are available to customers worldwide at no additional cost.