MICE AFFAIRS MEDIA GROUP, News Bureau, 31 Dec 2023
A well-designed website is centrally important to the success of an event, allowing the organizer
to effectively engage with attendees before, during, and after the event. CWT M&E has extensive
experience in this area, having built and supported thousands of websites, ranging from simple
surveys through to large, complex sites designed to a client’s specific brand requirements and in
multiple languages. However, the design and build process can be laborious for all involved, with
a lot of time spent providing feedback, crossover of communication via email and phone, and
difficulty in tracking and storing changes.
The new online website collaboration tool offered by CWT M&E greatly streamlines this process.
A client can simply look at a web page on their screen, mark up changes and share them with the
CWT M&E team at the click of a button. Change requests and task statuses are more easily
understood, and actions readily assigned amongst those working on the project. Not only does
this increase efficiency and create a better experience for the client, it also frees up time for CWT
M&E’s web builders to be more creative and consultative. During a pilot roll-out last year with one
of CWT M&E’s global tech clients, the tool helped cut down the time to build event websites by
as much as 20-30%.
At the same time, CWT M&E has also added live chat support to its portfolio of attendee
engagement and management services. The chat service can be integrated into the event
website, providing attendees with another channel to get assistance with their travel
arrangements, registration, and other requests, as well as technical support for virtual and hybrid
events.
“A great attendee experience starts well before the event itself,” said Rachel Lunderborg, Senior
Director, Global Process & Technology, CWT Meetings & Events. “Our new website collaboration
tool enables event organizers to create better, fit-for-purpose websites more quickly. Meanwhile,
with chat support, attendees are able to get assistance in real-time, when they need it. Both these
solutions will help organizers significantly elevate the attendee experience pre-, during, and post event.”
Both the website collaboration tool and chat support are included in CWT M&E’s standard event
planning and management service and are available to customers worldwide at no additional
cost.
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