MICE Affairs Media Group, News Bureau, 18th Jan 2024
Penang Convention & Exhibition
Bureau (PCEB) is thrilled to unveil the highly anticipated 7th edition
of the Penang Road show to India 2024, spanning across four diverse cities from
15 to 22January– Mumbai (15 January), New Delhi (17 January), Chennai (19January),
and Kochi (22January). This expansive road show provides a unique opportunity for
Indian travel enthusiasts and industry professionals to immerse themselves in the
offerings of Penang, a destination
celebrated for its unique blend of cultural richness and contemporary allure.
The ‘Penang Odyssey’ campaign
is a strategic initiative by PCEB aimed at elevating Penang as the preferred destination
for both business meetings and leisure escapades in the Indian market. With a
dual focus on business and leisure, the campaign strives to foster mutually
beneficial relationships with India's travel agents. The Penang Odyssey
campaign is poised to explore new avenues to captivate the Indian market,
recognizing its significance as a key market for Penang.
Anticipate a gathering of approximately
200 buyers from each city, creating a
dynamic platform for networking, collaboration, and business expansion. The
Penang Odyssey aims to showcase Penang's diverse offerings, forging connections that transcend borders and unveiling
the immense potential for collaboration between Penang and the Indian travel
industry.
In 2023, Penang hosted around
600 events with 160,000 delegates, signaling a robust event calendar with an estimated
economic impact (EEI) of RM1 billion. This accomplishment sends are sounding message
of confidence, highlighting Penang's readiness and capability to host
large-scale, world-class events, reinforcing its position as a premier
destination for business and leisure.
Malaysia's commitment to
facilitating seamless travel experiences is underscored by the recent nationwide
introduction of a visa-free regime, allowing stays of up to 30 days starting from
1December 2023 to 31December 2024.This strategic move enhances accessibility for
Indian visitors and presents a significant opportunity to further strengthen
direct airline connectivity with India. Recognizing the growing demand and
interest from the Indian market, Penang is actively working to establish
additional direct flights, providing more convenient options for those looking
to explore the vibrant charm of Penang. Embark
on a journey of possibilities at the 7th edition of the Penang Road show to
India 2024. Experience the dynamic
convergence of culture, business, and leisure, positioning Penang as the prime
destination for your next extraordinary adventure.