United Parks & Resorts Inc. today announced an expanded strategic focus on the India travel market through a new partnership with Rayna Tours, establishing dedicated in-market representation designed to strengthen relationships with the Indian travel trade and accelerate awareness and visitation to the company’s portfolio of theme parks.

The collaboration marks an important step in United Parks & Resorts’ international growth strategy, with India identified as a market offering significant long-term opportunity. Through Rayna Tours’ established presence and travel trade network in India, United Parks & Resorts will expand its engagement with tour operators, travel agents, distribution partners, media and other key stakeholders across the market.

“India represents an exciting opportunity for United Parks & Resorts as we continue to grow our international business and introduce new audiences to everything our parks have to offer,” said Rob Mister, United Parks & Resorts Senior Vice President, Global Sales. “This partnership allows us to build stronger relationships within the market, better support our travel trade partners and create a long-term strategy specifically designed around the needs and interests of Indian travelers.”

As part of the partnership, Rayna Tours will support United Parks & Resorts with dedicated India market representation, business development, reseller and travel trade engagement, agent education and training, market intelligence, public relations and media outreach, and distribution support.

The partnership will also include increased engagement with the Indian travel industry through trade shows, roadshows, training opportunities and other market activations designed to strengthen product knowledge and create new commercial opportunities.

“India is one of the fastest-growing outbound travel markets in the world, and Indian travelers are increasingly seeking premium, experience-led destinations,” said Senthil Velan, CEO, Rayna Tours. “Rayna Tours’ 20-plus years of travel trade relationships and our B2B network of more than 10,000 agents and tour operators across India and GCC give United Parks & Resorts a trusted, established channel into these markets. We are excited to introduce more Indian travelers to the SeaWorld, Busch Gardens, Discovery Cove and Aquatica brands, and to build a long-term strategy around what Indian travelers are looking for.”

United Parks & Resorts offers experiences for a wide range of travelers, from record-breaking attractions and immersive entertainment to up-close animal experiences, seasonal events and family-friendly destinations. Its Florida portfolio includes SeaWorld Orlando, Discovery Cove, Aquatica Orlando and Busch Gardens Tampa Bay, providing Indian travelers visiting Florida with experiences spanning multiple destinations and vacation styles.

Beyond its attractions, United Parks & Resorts has a longstanding commitment to animal care, rescue, conservation and education. Through its parks and dedicated teams, the company works to inspire guests to learn more about and help protect animals and the natural world.

The India initiative will roll out through a phased approach, beginning with travel trade engagement, training, distribution development and increased market awareness, followed by additional sales, marketing and public relations initiatives.